I decided I wanted to start an art event and bring together artists whose work I admire and who sell it for prices that are affordable to most people who are regularly employed. I came up with the name “Low Fare Art Fair” because it was catchy and also conveyed the message of reasonably priced original art.
What I didn’t realize at the time was that I was trying to start a movement. I’m seeking and attempting to assemble artists who might possibly think about art similarly to the way I do: as a lifelong endeavor, created because it has to be, not because it’s a potential source of income; meant to be sold cheaply to people who actually want it and connect with it.
I actually have no idea how the artists I’m recruiting for the art fair think about art. It just so happens that for this first attempt at organizing the event, I approached artists who I knew had work they could sell for under $50. My hope for the future is that artists will actually rethink how they price their work, and more and more will join the Low Fare movement because they believe in what it stands for, not just because they coincidentally happen to have work they can sell for under $50. I’m talking about a voluntary lowering of the assigned monetary value of the work (but certainly not the artistic or emotional or intellectual value) in order to make it available to a much broader sector of the population.
I realize it’s a lot to ask for in this capitalism-obsessed society we have created for ourselves. But I believe it’s possible.